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Google Ads is Google's advertising platform for placing paid advertisements in the form of PPC (pay-per-click). When a user searches for a product or service, paid advertisements appear above the organic search results.

 Advertisers only pay for website visits, calls, or completed form submissions. The platform allows for real-time budget 

Google Ads is Google's advertising platform for placing paid advertisements in the form of PPC (pay-per-click). When a user searches for a product or service, paid advertisements appear above the organic search results.

 Advertisers only pay for website visits, calls, or completed form submissions. The platform allows for real-time budget management and displays competitor bids. There are extensive targeting opportunities based on geolocation, age, gender, and the type of device being used (computer, smartphone, tablet). 

Constant optimization is crucial, as older campaigns tend to rank higher in Google. 

Geo promotion means that people who are searching for certain services or goods in a particular area will see your company profile at the top of map search results. It is also called the Local 3 Pack, which consists of three companies listed on the left side of the map search. 

Statistically, 46% of all Google searches are intended for loc

Geo promotion means that people who are searching for certain services or goods in a particular area will see your company profile at the top of map search results. It is also called the Local 3 Pack, which consists of three companies listed on the left side of the map search. 

Statistically, 46% of all Google searches are intended for local results, and approximately 70% of these searches are captured by companies listed in the Local 3 Pack.

 In other words, if your company is included in the Local 3 Pack, you will receive a lot of leads. Furthermore, you don't have to pay for map leads! 

Google offers several tools to promote your business locally that you can use independently or in different combinations. 

For instance, besides Google Ads and Google Maps, you can also activate Google Local Services (Google Guaranteed). It's a lead generation platform that sends businesses leads and charges them for each lead individually

Google offers several tools to promote your business locally that you can use independently or in different combinations. 

For instance, besides Google Ads and Google Maps, you can also activate Google Local Services (Google Guaranteed). It's a lead generation platform that sends businesses leads and charges them for each lead individually. Google places GLS higher than paid promotions. 

Additionally, if you use Google Ads, you can activate Location Extension to overcome the Local 3 Pack. There are many possible combinations, and you may want to contact us for further details.